OKAY, HERE'S THE DEAL

(If you want, you can pretend I just wrote "Dear Warrior", but frankly... I'd prefer getting down to brass tacks here straight away).

If your online business requires converting visitors, like getting a sale or an email address ־ you've probably run into the finicky business of creating headlines.

Did you know that most people only read your headline

and maybe a couple of subheadlines first? This is your only chance to grab them and make an impression.

If your headlines look like someone just pulled them out of their ass, well it's not gonna cut it. Ugly, uneven red fonts on a white background.. That crap doesn't work anymore - as I'm

sure you know.

It is CRITICAL for your conversions that you make your headlines and subheadlines look primo. Top of the line. Mercedeslike quality.

And that's where things get messy - for almost everyone. See, until now, there were only two options available to anyone who wanted a great, slick, professional looking headline for their sales or squeeze page.