Let's face it... People are often told to never judge a book by its cover. But if the saying exists, it is because we human beings have an inclination to do so -- otherwise, why do we need to say such a thing in the first place?

Like it or not, we DO judge books by their covers!

Book covers are not alone... Front-page headlines and pictures help to sell newspapers. Packaging and labeling help to sell products. Signs and window displays help to drive traffic inside stores. Bottom-line...

... First impressions can make or break the sale!