Dear Warrior,

Paid advertising is getting more and more EXPENSIVE. Media buys recently got a lot of buzz as a lot of people are making 6 and 7 figures from simple banners... yet a few people actually succeed in it.

Why? It requires a lot of SPLIT TESTING and finding the right formula.

One of the main elements you need to split test are your banners. They create attraction and the better CTR (click thru rate) you get, the more traffic you get paying the same price. The game is to get the HIGHEST CTR to get the most traffic out of your budget.